What is Mopar? Everything You Need to Know About Mopar Parts

March 9th, 2018 by

Jeep Cherokee

You’ve probably heard the term Mopar, but you might not be sure exactly what it means and the benefits of choosing Mopar. That’s fine. Tacoma Dodge Chrysler Jeep Ram is here to tell you:

  • What Mopar is
  • Why Mopar is so influential
  • Why Mopar accessories and parts make the right choice

What is Mopar?

Mopar is one of the most famous trademarks in automotive history. The acronym dates way back to the 1930s, when it was trademarked simply to advertise a line of antifreeze products manufactured by the Chrysler Motor Parts Corporation. But Mopar was soon used interchangeably with the longer Chrysler Motor Parts Corporation name in branding and advertising, and it become a synonym for durability.

Today, Mopar is the organization that handles everything from regular parts and maintenance, to high-end performance gear, and it does so for all Dodge, Chrysler, Jeep, and Ram vehicles.

The Mopar Influence

It’s no surprise Mopar is so closely associated with performance driving. When Chrysler designed the NASCAR Craftsman Truck Series in 1995, Richard Petty lobbied to include a Ram in the lineup and remarked that, “If you cut me, I still bleed Pentastar Blue.”

Mopar has sponsored greats like Jimmy Hensley in the NASCAR Camping World Truck Series and Kasey Kahne in the Sprint Cup Series for the Bank of America 500. The first Mopar branded racecar just recently came into being: the 2009 Mopar Challenger Drag Pak.

What Are the Benefits in Using Mopar Accessories and Parts?

You can buy cheap aftermarket parts for your Jeep Renegade, Jeep Cherokee, or even all of the Ram models, but you really shouldn’t. Although easy to find at Jiffy Lube and third party service stores, aftermarket parts aren’t made specifically for your vehicle. In contrast, Mopar parts:

  • Boast legendary durability and reliability
  • Are built to a higher standard of quality than most off-brand components
  • Come with Mopar assistance at your Federal Way-area service center
  • Are made specifically for your exact make and model

While there are plenty of mechanics in Spanaway that’ll fix your Cherokee, they simply can’t compete with genuine Mopar accessories, which will fit your vehicle just right.

Find Your Mopar Parts and Accessories from Tacoma DCJR

Now you know the appeal of Mopar accessories, you’ll want to know where to find them. Right here at Tacoma DCJR is where – we offer competitively priced scheduled maintenance and regular specials to help you save on the best parts. Contact us today to find out more.

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